Friday, November 5, 2010

The Malcolm Gladwell of dating sites

"If our SmartPhones are any indication, Gen Y/Myspace/millennial/whatevers love knowing shit, or at least thinking we know shit, and breaking dating down into a series of charts and graphs is right up our alley. OkCupid is the Malcolm Gladwell of dating sites, simplifying a seemingly complex world into a series of cocktail-party-ready stats."
(Aug. 11, 2010, Anna North, Jezebel)

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